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Digital Marketing & Growth Leadership

I help brands grow through performance marketing, UX, and technology.

Digital Marketing Manager & Growth Strategist

bridging marketing leadership with hands-on design, development & AI.

Bilal Shafqat.

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bilal shafqat

Marketing

Paid Ads

UX/UI

Web & Mobile

AI

Automation

Marketing

Paid Ads

UX/UI

Web & Mobile

AI

Automation

How I Help Brands Grow

Strategic services designed to drive growth, performance, and scalability.

Digital Marketing, Growth Management

Driving measurable growth through data-driven marketing strategies, paid advertising, funnel optimization, and performance analysis — aligned with real business goals.
View Growth Work

UX, UI & Conversion Design

Designing user experiences that don’t just look good — but convert. From UX strategy to interface design focused on engagement, clarity, and results.
View UX Work

Web & Mobile Development

Building high-performance websites and mobile applications that support marketing goals, scalability, and long-term growth.
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CMS & Automation Solutions

Custom CMS solutions and automation workflows that simplify content management, streamline marketing operations, and improve efficiency.
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Real Estate Growth & Paid Advertising (UAE)

Focused case studies highlighting paid advertising, lead generation, and growth execution for the UAE real estate market.

Lead Generation for Off-Plan Properties

  • Market: UAE Real Estate
  • Audience: Propertyinvestors & end-users
  • Channels: Paid Social (Meta), Landing Pages, CRM-ready forms
Business Goal:
Generate high-intent leads for off-plan real estate projects while maintaining lead quality and cost efficiency.
My Role:
Digital Marketing Manager / Growth Execution Owned campaign structure, landing page strategy, messaging alignment, and technical setup for lead capture.
Strategy & Execution
  • Built conversion-focused landing pages aligned with ad messaging
  • Structured paid social campaigns targeting UAE & international investors
  • Optimized creatives, headlines, and CTAs for property-focused audiences
  • Implemented mobile-first UX for high-volume ad traffic
  • Integrated lead forms with CRM-ready workflows
Outcome
Delivered a scalable paid ads and landing page system capable of generating consistent, high-intent real estate leads.

Real Estate Project Launch Campaign

  • Market: UAE Real Estate
  • Audience: Investors & buyers
  • Channels: Paid Ads, Campaign Landing Pages
Business Goal:
Support the launch of a new real estate project through digital marketing and lead generation.
My Role:
Growth strategy, funnel design, and execution across ads and landing pages.
Strategy & Execution
  • Designed project-specific landing pages for launch campaigns
  • Aligned ad creatives with value propositions (location, ROI, lifestyle)
  • Optimized page speed and UX for campaign traffic
  • Set up tracking foundations for performance analysis
Outcome
Enabled successful project launch marketing with a clear funnel from ads to qualified leads.

Continuous Lead Generation for Real Estate Agencies

  • Market: UAE Real Estate
  • Audience: Buyers & sellers
  • Channels: Paid Social, Funnel Optimization
Business Goal:
Create a repeatable digital marketing system for ongoing lead generation.
My Role:
Marketing execution and optimization across ads, UX, and lead flows.
Strategy & Execution
  • Tested multiple landing page variants for conversion improvement
  • Refined audience targeting and messaging
  • Improved lead quality through form structure and intent signals
  • Supported agents with campaign-ready landing pages
Outcome
Established a sustainable digital funnel supporting continuous real estate lead generation.
about bilal shafqat

About Me

I’m a Digital Marketing Manager & Growth Strategist who bridges the gap between marketing strategy and real-world execution.
I help businesses grow by combining marketing leadership with hands-on execution — from paid advertising and funnel strategy to UX, web, automation, and performance optimization.
My background as a UI/UX designer and web developer allows me to work end-to-end on growth systems. Instead of relying on multiple teams, I design, build, test, and optimize marketing experiences that are focused on clarity, conversion, and measurable outcomes.
Over the years, I’ve worked across real estate, eCommerce, and service-based businesses, with a strong focus on UAE real estate marketing, lead generation, and conversion-focused digital experiences.

Today, I work at the intersection of:

  • Growth & performance marketing
  • UX, conversion & funnel design
  • Technology, automation & AI-supported workflows
What I’m Best At
  • Driving growth through paid ads and funnel strategy
  • Designing conversion-focused landing pages and UX
  • Aligning marketing strategy with technical execution
  • Building scalable, automation-ready marketing systems
Whether it’s leading growth initiatives, supporting teams with execution, or building scalable marketing systems, my focus is always on clarity, performance, and real business impact.
Open to full-time roles, consulting, and growth-focused collaborations.
Let's Talk

How I Work

A structured, outcome-focused approach to growth — from strategy to execution.

I believe sustainable growth comes from clarity, alignment, and continuous optimization. My process is designed to ensure marketing efforts are directly connected to business goals and real-world execution.

1. Understand the Business & Market

I start by deeply understanding the business, audience, and market dynamics before proposing solutions.
  • Business goals & KPIs
  • Target audience & buyer intent
  • Market positioning & competitors
  • Existing data, tools, and constraints

2. Design the Growth Strategy

Based on insights, I design a clear growth roadmap aligned with both marketing and business objectives.
  • Funnel & channel strategy
  • Messaging & value proposition
  • UX, conversion & landing page planning
  • Tracking & measurement setup

3. Execute, Test & Optimize

Execution is hands-on and performance-driven, with continuous testing and iteration.
  • Paid advertising & campaign execution
  • Conversion-focused landing pages & UX
  • Performance monitoring & analysis
  • Ongoing testing and optimization

4. Scale & Systemize Growth

Once performance is validated, I focus on building scalable and repeatable growth systems.
  • Automation & CRM-ready workflows
  • Process documentation & handover
  • Performance scaling & efficiency improvements
  • Long-term growth sustainability

Who I Work With

Growth partnerships tailored to teams, businesses, and ambitious brands.

I work with companies and teams at different stages of growth — adapting my role based on business needs, internal structure, and growth goals. Whether it’s hands-on execution or strategic leadership, I integrate seamlessly to drive results.

Startups & Founders

Early-stage and scaling startups looking to build traction and establish repeatable growth systems.
  • Growth strategy & channel prioritization
  • Paid ads, funnels & landing pages
  • Messaging, positioning & conversion optimization

Founders who need both strategy and execution without hiring multiple specialists.

Real Estate Developers & Agencies (UAE)

Specialized growth support for off-plan and ready property marketing in competitive markets.
  • Campaign-specific landing pages & funnels
  • Paid ads, funnels & landing pages
  • CRM-ready lead capture & qualification

Teams focused on high-intent leads and cost efficiency.

In-House Teams & Growing Companies

I work as an extension of internal teams to support execution, optimization, and growth leadership.
  • Funnel, UX & conversion optimization
  • Marketing strategy aligned with execution
  • Automation, tracking & performance insights

Companies needing hands-on expertise without full-time overhead.

Agencies & Consulting Partners

White-label or collaborative support for agencies that need reliable execution and growth thinking.
  • Paid ads & landing page execution
  • UX, CRO & performance optimization
  • Technical setup & automation support

Agencies that value clarity, quality, and dependable delivery.
Let’s discuss your goals and find the right engagement model.
Let's Talk

How We Can Work Together

Flexible engagement models designed to match your business stage, team structure, and growth goals.

I adapt my role based on what creates the most impact — whether that’s leading growth initiatives, supporting execution, or building scalable systems alongside your team.

Full-Time / In-House

For companies looking to bring growth leadership and execution capabilities in-house.

Ideal when you need:
  • Ownership of growth & performance marketing
  • Alignment between strategy, UX, technology, and execution
  • A hands-on leader who can collaborate across teams
How I contribute:
  • Growth strategy & performance ownership
  • Paid ads, funnels, and conversion optimization
  • UX, landing pages, automation & analytics
Best for companies building long-term, scalable growth.

Contract / Fractional Growth Manager

Senior growth support without the commitment of a full-time hire.

Ideal when you need:
  • Immediate growth expertise
  • Strategic direction + hands-on execution
  • Short- to mid-term leadership for growth initiatives
How I contribute:
  • Growth audits & roadmaps
  • Funnel strategy, paid ads & UX optimization
  • Tracking, reporting & performance improvements
Best for scaling teams or fast-moving projects.

Consulting & Strategy

High-level guidance focused on clarity, direction, and measurable outcomes.

Ideal when you need:
  • A clear growth strategy or funnel redesign
  • Expert input on performance or UX challenges
  • Independent insights without execution dependency
How I contribute:
  • Growth & funnel strategy development
  • UX, conversion & performance reviews
  • Analytics, tracking & optimization plans
Best for leadership teams needing clarity and direction.

Freelance / Project-Based

Hands-on execution for defined deliverables and outcomes.

Ideal when you need:
  • Landing pages, funnels, or paid ad campaigns
  • UX or conversion-focused improvements
  • Technical or automation support for marketing
How I contribute:
  • Campaign-specific landing pages & funnels
  • Paid ads setup & optimization
  • UX, CRO & performance improvements
Best for focused projects with clear goals and timelines.
Let’s discuss your goals and define the right approach.
Let's Talk

Results & Impact

Measurable outcomes from growth-focused execution.

I focus on building scalable marketing systems that deliver consistent, trackable business results — especially across UAE real estate, eCommerce, and service-based businesses.

15+ Years Experience

Across digital marketing, UX, and web technologies

500+ Projects Delivered

Including websites, funnels, landing pages, and growth systems

UAE Real Estate Growth Specialist

Hands-on experience with off-plan & lead-driven campaigns

Strategy → Execution Ownership

From planning and design to launch, tracking, and optimization

“Bilal took full ownership of our growth funnel — from paid acquisition to landing pages and tracking. His ability to connect strategy with execution made a measurable impact within weeks.”

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UAE Real Estate Company
Marketing Manager

“What sets Bilal apart is his understanding of both marketing strategy and technical execution. He helped us improve lead quality, conversion rates, and reporting clarity without adding operational complexity.”

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SaaS / Web Platform
Product Lead

“Bilal works like an in-house growth partner, not a vendor. He understands business goals, executes fast, and continuously optimizes based on performance data.”

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Service-Based Business
Founder

“Bilal took full ownership of our growth funnel — from paid acquisition to landing pages and tracking. His ability to connect strategy with execution made a measurable impact within weeks.”

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UAE Real Estate Company
Marketing Manager

“What sets Bilal apart is his understanding of both marketing strategy and technical execution. He helped us improve lead quality, conversion rates, and reporting clarity without adding operational complexity.”

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SaaS / Web Platform
Product Lead

“Bilal works like an in-house growth partner, not a vendor. He understands business goals, executes fast, and continuously optimizes based on performance data.”

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Service-Based Business
Founder
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Project & Business I help

01 Strategy
02 Design
03 Development
I specialize in crafting modern web and mobile applications, ensuring they are not just functional but also effective in solving the unique challenges your business faces. From concept to development and ongoing maintenance, I’m dedicated to delivering solutions that streamline your operations, enhance user experiences, and drive success.
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